Yamaha's history reflects the spirit of challenge. This spirit allows us to dream, to aim high, to believe in our potential and to give our all...
Since its founding in 1955, Yamaha Motor has created new frontiers with our spirit of challenge as the driving force.
This spirit soon spread to become our corporate culture, and it is now etched deep within the heart of every individual employee.
At Yamaha, we believe that this spirit of challenge and willingness to tackle difficult tasks not only enriches individuals, but also moves the hearts of others. Through challenges that we have undertaken, we aim to show society the importance of having dreams and taking on such challenges, and also hope to share our 'Kando' with the world.