Corporate Philosophy

Creating Kando with products and services that exceed your expectations.

Yamaha Motor is a company that has worked ever since its founding to build products defined by the concepts of “high-quality and high-performance” and “light weight and compactness” as we have continued to develop new technologies in the areas of small engine technology and FRP processing technology as well as control and component technologies.

For over 50 years, Yamaha Motor group has endeavoured to create diverse value through products and services since its founding.

We have worked based on three ideas which constitute our “Corporate Philosophy”. One is our “Corporate Mission”, that is our core identity, values, purpose and visionary goals. The second is “Management Principles” - the guiding management principles for achieving our corporate mission. The third is “Action Guidelines”, the guidelines each individual should follow to realize our corporate mission.

Being the “Kando* creating company” is our goal to “offer new excitement and a more fulfilling life for people all over the world”. We strive to use our ingenuity and passion to realise peoples' dreams and always be the ones they look up to for “the next Kando*.”

Corporate Mission

Kando Creating Company.

Offering new excitement and a more fulfilling life for people all over the world

Yamaha Motor strives to realise peoples' dreams with ingenuity and passion, and to always be a company people look to for the next exciting product or concept that provides exceptional value and deep satisfaction.

Management Principles

  1. Creating value that surpasses customer expectations
    To continue to produce value that moves people, we must remain keenly aware of the customer's evolving needs.
    We must strive to find success by always surpassing customer expectations with safe, high-quality products and services.

  2. Establishing a corporate environment that fosters self-esteem
    We must build a corporate culture that encourages enterprise and enhances corporate vitality. The focus will be on nurturing the creativity and ability of our employees, with an equitable system of evaluation and rewards.

  3. Fulfilling social responsibilities globally
    As a good corporate citizen, we act from a worldwide perspective and in accordance with global standards. We must conduct our corporate activities with concern for the environment and communities and fulfill our social responsibility with honesty and sincerity.

Action Guidelines

Acting with Speed Meeting change with swift and informed action
Spirit of Challenge Courage to set higher goals without fear of failure
Persistence Working with tenacity to achieve desired results, and then evaluating them

*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.