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Yamaha Day 1 July 2021

Celebrate Yamaha’s 66th Birthday – and Win!

Yamaha Motor Corporation celebrates its 66th birthday - Yamaha Day - on 1 July 2021.

Yamaha Day commemorates the birth of Yamaha Motor Corporation – formed on 1 July 1955 when the first model YA1 Red Dragonfly rolled off the production line.

Birthday celebrations are a global event encompassing all products – including music; a day when Yamaha globally can celebrate its shared values of innovation, excitement, confidence, emotion and ties. Injecting these values into everything we do we strive to meet the expectations of our valued customers. 

The core theme for Yamaha Day 2021, is Let’s Strive for Greater Happiness. To learn more about this year's theme and Yamaha's Long Term vision (LTV) visit the Yamaha Day 2021 landing page click here.

Central to this page is new series of #UnitedbyYamaha stories. These short films have been designed to provide an insight into what drives Yamaha staff, dealer partners and ambassadors to strive for greater happiness. You will also see the #UnitedByYamaha competition which you can enter to win some great prizes including a Yamaha Revstar electric guitar and ShopYamaha gift vouchers. The competition is open from 1 July until 15 August 2021. Full competition details and Terms and Conditions are available here

We look forward to celebrating 66 years of Yamaha Motor Co., Ltd. with the global Yamaha family.

Happy birthday Yamaha!