This year, Yamaha Motor Company celebrates its 67th birthday with the theme of, “Ties In A New Age.”

Ties In A New Age, is designed to highlight Yamaha’s uniqueness and get us thinking about how intertwined our connections are across the Yamaha landscape of changing environments and communication. What Ties In A New Age means to each of us will differ based on lifestyle, the Yamaha products we own, culture, and even age. Sharing these different ideas with each other this Yamaha Day is the essence of the Ties In The New Age theme.