This year, Yamaha Motor Corporation celebrates its 66th birthday with the theme of, “Let’s strive for greater happiness.” To help celebrate Yamaha's 66th birthday and the theme, Yamaha Motor Australia and Yamaha Motor New Zealand have launched a campaign titled #UnitedByYamaha; which seeks to unite a tribe of Yamaha enthusiasts sharing stories of Yamaha and providing opportunities to win via a competition which will launch July 1.
Underlying the theme for #YamahaDay2021 is our Long-Term Vision for 2030, "ART for Human Possibilities." This vision sets three areas of focus using robotics (Advancing Robotics) to address social issues in uniquely Yamaha ways (Rethinking Solution) and transform mobility (Transforming Mobility) as themes for growth in existing businesses and the development of new businesses.