Our Symbol Mark
The symbol mark of Yamaha Motor Co., Ltd. is the tuning fork
The company crest and trademark - also known as the symbol mark - of Yamaha Motor Co., Ltd consists of three musical instrument tuning forks arranged in a configuration that suggests the wheel of a motorcycle. It takes the same basic form of the tuning fork mark created as the symbol for Yamaha Motor’s parent company Nippon Gakki Co., Ltd. (present Yamaha Corporation) founded in 1897.
This mark has been used by Yamaha Motor Co., Ltd. since its founding. The original meaning ascribed to the three tuning forks was "Let us venture boldly onto the world stage with a strong union of manufacturing, marketing and technology."
Today, the three forks have also been assigned meanings of The Customer, The Society and The Individual, symbolic of Yamaha Motor’s management principles of being a company that creates value to surpass the expectations of the customers, while also fulfilling its responsibilities to society as a corporate citizen and fostering a corporate culture where all our employees feel pride in themselves.
