Starting next week on 28 November and running to 4 December, the sixth annual Ride Your Motorcycle Week event has come to signify the start of summer riding season.
Ride Your Motorcycle Week is a calendar reminder for motorcycle owners to get their bikes ready to ride, and start a national conversation about why riding is the best way to get from A to B.
What is the Ride Your Motorcycle Week?
This is a Federal Chamber of Automotive Industries (FCAI) industry initiative. Chief Executive Tony Weber explains that the annual campaign is simply about getting riders on their bikes.
“Riding is more than recreation. It is a part of Australian culture that deserves more recognition. The benefits are massive. Riding can improve mental health, ease congestion, make parking a breeze, create a lifestyle, provide a community, even offer COVID safe transportation. But, more than all those things, it is the most fun, exciting way to travel,” says Weber.
“Our goal is to show non-riders what they are missing. We want recreational riders commuting, commuting riders planning longer rides and critically we want to see lapsed riders getting their bikes tuned and back on the road.”
Ride Your Motorcycle Week has also partnered with Motorcycling Australia as a sponsor of the Australian Superbike Championship finale at The Bend Motorsport Park in South Australia.