The campaign is fronted by Aussie MotoGP star Jack Miller who points out that with 2.1 million Australian motorcycle licence holders and only 870,000 motorcycles registered there are a lot of us who are not currently riding. So make the effort to take the long way, or the wrong way, to work next week!
Federal Chamber of Automotive Industries Motorcycle Manager Rhys Griffiths said the week was an opportunity to have some fun, whether commuting or recreating.
“There’s no doubt 2020 has been challenging, but together we can ride this thing out,” said Mr Griffiths.
“The pandemic has hit everyone hard and the mental health benefits of riding are well documented. Riding makes you happy and right now, Australians need a break. The biggest smiles are always hidden behind a helmet.”
The event also aims to draw attention to two-wheeled transport as a potential solution in COVID-19 recovery.
“Riding has a real role to play in helping Australia get back to work, offering socially distanced transportation and alleviating congestion and parking issues.”
“Our aim this year is primarily about reminding Aussies how much fun they can have on a bike, but our secondary goal is to capture the attention of policy makers who too often overlook riding in developing transportation infrastructure.”
All riders should adhere to any and all Government regulations at all times.