Yamalube Injects Racing Knowledge into Yamaha Dealerships

Yamalube engine lubricants are behind an exciting initiative that will see some up-and-coming dealership based technicians get the chance to join our national motocross race teams in the trenches at Coolum for a weekend of learning and new experiences.
Four lucky technicians will get the chance to work with the four professional motocross teams of CDR Yamaha Monster Energy, Serco Yamaha, Yamalube Yamaha and WBR Yamaha starting at the final round of the Coolum ProMX championships this weekend. The program is also likely to expand into selected rounds of the Australian Supercross Championships starting in October and give more dealerships and technicians real world skills and experience.

The technicians will get to work side by side with some of the bike race technicians in the country and learn first-hand, real-life experiences that can be translated back to the dealership and onto Yamaha customers. It will also give them a taste of the fast-paced, adrenaline fuelled day of a race team technician and the job satisfaction that comes with a successful day at the track.

“We are pleased to bring this opportunity and experience to our dealer based technicians and allow them to gain invaluable knowledge from Yamaha Australia’s successful national race teams,” explains Yamaha Genuine Parts and Accessories Marketing Manager, Tara-Lea Albury.

“The teams have been kind enough to allow unprecedented access to their inner workings and are happy to pass on the years of knowledge built up through years of research and development. We hope this inspires young technicians that there are several options in a mechanical career and also believe they will return to their respective dealership with a whole new insight not just into the motorcycle industry but also a greater knowledge of Yamaha products.”

The first four technicians to participate are Riley Lake and Seth Jackson from the Northstar Yamaha dealership, Alec Griffiths from Caboolture Yamaha and Jake Gracie from Team Moto Enoggera.

Each will get a Yamalube bag filled with apparel for the day as well as a range of photos and a video to remember the day. On top of that, they will be allowed in track access to get the full race team experience and see how professional race teams operate inside and out.

“Any program that can strengthen the relationship between the dealer, customer, our race teams and our products is worthwhile and one we are happy to participate in,” says CDR Yamaha’s Craig Dack. “I have been involved with Yamaha for over 30 years and this is a great idea and can only be of benefit to the lucky technicians who get the opportunity to join us and the other teams on race day.

“We know they will enjoy their day and learn valuable knowledge they can take back into their dealership and pass onto their customers,” Dack ends.