In Australia, Yamaha has always aimed to provide motorcycle related activities that allow customers to be more involved with their purchase. The bLU cRU gathers those once separate activities under one umbrella – an area where Yamaha’s Blue and White world comes to life.
Our aim is to keep customers for life by creating and satisfying aspirational needs using our events and activities under this bLU cRU umbrella. In the off-road space this includes the money-can’t-buy experience of the YZ65 Cup as well as dirt bike training and adventure rides.
bLU cRU covers all skill levels from recreational to the professional racer. Racing provides aspiration, but it’s the grassroots where our bLU cRU customers make their first steps into Blue and White World. From their first ride they may take inspiration from a family member or mate before making the transition to the next level of supported racing. bLU cRU focuses on our grassroots customers and helps them as their riding develops.
This community of Yamaha customers and service providers is powered by web and social media that communicates the varied Yamaha activities in a super accessible format. The wide range of fun activities that can be enjoyed by our bLU cRU customers on their Yamahas reinforces the uniqueness of the tuning fork brand.