This year, Yamaha Motor Company celebrates its 67th birthday with the theme of, “Ties In A New Age.”
Ties In A New Age, is designed to highlight Yamaha’s uniqueness and get us thinking about how intertwined our connections are across the Yamaha landscape of changing environments and communication. What Ties In A New Age means to each of us will differ based on lifestyle, the Yamaha products we own, culture, and even age. Sharing these different ideas with each other this Yamaha Day is the essence of the Ties In The New Age theme.
Unique Style of Yamaha
Innovation
We will continue to generate unique first-time experiences.
Excitement
We will seek out what makes our customers happy, and make sure that everyone involved enjoys the process.
Confidence
We will give our customers a sense of reliability and peace of mind.
Emotion
We will provide products and services that fascinate people’s artistic mind.
Ties
We will strive to win the hearts of people around the world, creating value that surpasses expectations.
THE KANDO GRAPHIC
In 2014 Yamaha Music and Yamaha Motor held an international graphic competition with the theme of Kando, and the silhouette that traced the trajectory of four beats was selected as the best artwork. This graphic symbolises an emotional and dynamic sense of rhythm that is familiar to both music and engines and is full of emotional premonition. Kando is the common principle praised by both Yamahas. Through Kando, we aim to connect the creators and users, and all those involved with it.