This year, Yamaha Motor Corporation celebrates its 66th birthday with the theme of, “Let’s strive for greater happiness.” To help celebrate Yamaha's 66th birthday and the theme, Yamaha Motor Australia and Yamaha Motor New Zealand have launched a campaign titled #UnitedByYamaha; which seeks to unite a tribe of Yamaha enthusiasts sharing stories of Yamaha and providing opportunities to win via a competition which will launch July 1.
Underlying the theme for #YamahaDay2021 is our Long-Term Vision for 2030, "ART for Human Possibilities." This vision sets three areas of focus using robotics (Advancing Robotics) to address social issues in uniquely Yamaha ways (Rethinking Solution) and transform mobility (Transforming Mobility) as themes for growth in existing businesses and the development of new businesses.
ART for Human Possibilities
Let’s Strive For Greater Happiness
ART for Human Possibilities
Long Term Vision 2030
On the Release of Our Long-Term Vision
Changing the Way We Live
Changing the Way We See the World
Changing the Way We Move
One look at the world today makes it clear that values will continue to become increasingly diverse and, likewise, issues related to the global environment and society will become even more critical and complex. To address these social changes, efforts are being made to achieve the targets established in the Paris Agreement and the Sustainable Development Goals (SDGs). More than ever, companies are required to transform their businesses based on a long-term outlook, as well as to contribute to the resolution of social issues through their business activities. Against this backdrop, we have set out Long-Term Vision for 2030 as ART for Human Possibilities. This vision sets three areas of focus using robotics (Advancing Robotics) to address social issues in uniquely Yamaha ways (Rethinking Solution) and transform mobility (Transforming Mobility) as themes for growth in existing businesses and the development of new businesses.
While we believe firmly in the potential of humankind we also realise that many of the issues we will face in the near future will require innovation in current technology. Making use of intelligent technology, we will develop advanced robotics and new ways to apply these breakthroughs to suit the needs of people and society, creating strong ties between us and our customers. Robotics will be the key in all our activities supporting human operation and enhancing comfort.
As the world changes and society evolves, the problems we face become even more diverse. It is no longer enough to anticipate future needs with current technology and ideas. only through innovation and the application of our expertise in engineering will we be able to unlock the potential in each of us. We have the confidence to move forward, and to rethink solutions that enhance the way we live and excel in creating Kando.
One of the greatest challenges facing future generations is mobility. Growing populations, aging populations, and specific needs. Each society will demand the freedom and excitement that comes from mobility. Developing new methods of transport that not only provide emotion but also enrich our lives by offering the confidence to move safely, comfortably and responsibly, will be crucial. Through our personal-scale mobility, we are committed to providing solutions that serve each phase of our lives, realising seamless motion. We focus on natural human motion that Revs Your Heart.
#UnitedByYamaha sets out to unearth that uniting force between our staff, partners & valued customers when "striving for greater happiness" in celebration of Yamaha Day 2021. The short films below are just some of the #UnitedByYamaha stories.